“What we found was that people are pretty patient for up to 2 seconds.” – Ramesh K. Sitaraman (University of Massachusetts, Amherst & Akamai Technologies) After putting the time, consideration and money into creating a great, new video for your w...

Here are some guidelines to help you think through your video project. The process of creating a video production brief incites you to answer tough questions about your business and it serves as a document to help you as you engage with prospective video produ...

You know what you want to say, but you’ve never tried to capture that message on film in a professional manner.  Or maybe you’ve got a developed marketing or human resources messaging campaign but it needs to grow into something more dynamic and c...